In this fairly short post, I dissect what it means for a website to be responsive and why it’s important for you. After all, a responsive web site goes further than just making your website look better. It’ll perform better, and do more for you in the long term.
First, let me start with what responsive means. I’m not talking the traditional sense of the word, but the definitions are similar. Fast forward to modern times in tech…Web 2.0! A responsive website is simply a website that “reacts” to the specific web browser you are using to best serve its content.
Why, you ask? Let’s break that down, shall we?
Mobile Phones and Tablets
They are dominating the web. Close to half of the traffic surfing the web is from a mobile device as a matter of fact. As a result, the demand for formatted content is surely there. Simply put, if a user on an iPad comes to your site and it’s not responsive, they are most likely going to search elsewhere for what they are looking for.
Referring back to my previous point, web users crave clean, easy to read content. So much so that the search engine giant actually rewards sites with responsive layouts more organic search results. Meaning, a site with a responsive layout will almost always have better relevance and positioning in Google search results than a site with a static, unresponsive layout.
In most cases, web sites with responsive layouts typically load faster than ones wit you t. Think of the times that you’ve gone to a site and left because the page took too long to load. THIS COULD BE HAPPENING TO YOU! Studies show that up to 50% of traffic could be lost due to poor website performance.
These are not a good thing and like golf, the lower the number the better here. Bounce rates are the number of people who decide your site isn’t worth sticking around and leave after just a few clicks. Site owners with responsive sites have lower bounce rates as a result of content that’s easier to navigate.
Visitor satisfaction. I don’t know if you could tell by my ramblings, but users kinda like responsive layouts…and it shows. You could easily boost your click-though rates by up to 25% with a responsive layout. Users who enjoy the experience will likely not only stick around longer, they’ll likely return in the future.
In the past, developers worked around this issue by creating separate mobile versions of websites, then redirect users with mobile devices to these trimmed down mobile versions. The flaw in this is that most of the “mobile friendly” versions lacked some of the core functionality found in the desktop version. Worst of all, this resulted in multiple URLs to manage. This makes building credibility and reputation with Google an utter nightmare.
So you might be asking yourself what this means to you, or what you can do about it. Luckily, the fix isn’t overly difficult. Pixel Cloud Designs specializes in making sure your shiny new website meets the aforementioned criteria and performs beautifully whether it’s accessed from a desktop, tablet, or mobile phone. Ask us today or request a quote to build a clean and beautifully responsive website using WordPress.