Most people start out with a great idea, then either by hiring a Web Developer or trying a DIY approach, they build a website. WordPress is a great solution for this regardless of which route you take, but there’s one very large problem. Not long after the site goes live, it gets forgotten about. I can’t blame you. I mean, after all you do have a business to run, but you should be wary of this “set it and forget it” mindset.